Is Serving Breakfast In 2016 An Option?

What About The Impact On Your Commercial Kitchen Equipment

Before you can answer the question about the breakfast service option, let us ask you this question. Can service options that include breakfast options capture additional dining dollars and more regular clientele for your business?  According to Minel one of the worlds leading marketing firms, the future is bright. Below are some revealing facts and figures on breakfast trends in 2016. Dining for breakfast dollars has reached an unprecedented $52.2 billion for 2015. Forcasts state these precious dining patrons will represent $60.4 Billion by 2019.

Consumers are diversifying their breakfast selections across the board. Standard sit down meals may be falling by the wayside. Healthy meals of yogurt and cereal, may be changing to frozen breakfast sandwiches and even frozen snacks like bagel bites. Many Americans are opting for foods that are quick to prepare and eat and offer an affordable option to the family dining at home experience. Texas Restaurant Equipment wants to explore this explosive new trend and how it may affect how you might answer the question of offering possible breakfast or brunch options on the menu.

Explore How Breakfast Trends May Influence Your Decisions As A Foodservice Professional

1. Convenience - Foodservice must meed need with need in order to be profitable. Americans lead increasingly hectic lives and agree very often that they are too busy to eat a sit down breakfast at home. Portability is also a vital consideration when making take out our drive through options; these are all critical to growth of the foodservice category. According to Mintel, Food Giants such as Taco Bell, Dunkin’ Donuts, Starbucks, and McDonald’s have devised breakfast sandwiches that are heartier and feature big flavors in an effort to appeal to the breakfast desires of US men age 18-34 who are the most apt to purchase breakfast from a restaurant (82%).
2. Hispanics are also another demographic worth considering. According to Mintel’s Hispanic Consumers and Dining Out US 2015 report, Hispanic consumers’ expenditures on dining out reached a total of $64.3 billion in 2014 and are expected to climb to $89.3 billion by 2019. Morning beverages are a good focus area for this group, given that 71% of Hispanics have purchased beverages in the past month compared to 53% of non-Hispanics.
3. Breakfast Any Time - Foodservice may want to expand breakfast hours and include brunch or drive thru/take out options. Mintel says this option is about to explode, most especially as McDonald’s takes the leap into all day breakfast hours in all of its 14,000 U.S. locations this fall. Additionally, White Castle just launched a 24-hour breakfast program that will include a variety of breakfast sandwiches.
4. Ethically minded Millenials may more often opt in for better healthy serving options like cage free eggs, and changing to extended breakfast options; or even all day breakfast may drive brands to add more options to the breakfast menu. If your business is known for specific dining favorites, you could expand that concept. Adding a drive through, or implementing Fast Electronic options for fast take out in a line of upscale breakfast items will go a long way towards garnering new marketshare
5. Considering breakfast as a traditional morning option is giving way to an all day event. This result will increase consumers who are snacking in the mornings and can influence what new items you may want offer for lunch/brunch. A full 70% of US snackers agree anything can be considered a snack these days. With all day eating becoming more prevalent, breakfast food consumption also is expanding throughout the day. Within the frozen breakfast food category for example, more than one in five consumers eats frozen breakfast foods for a different meal than breakfast. 23% of US consumers are looking for more indulgent foods, while 22% want healthy options
6. Health - One of the most surprising facts in the every growing healthy trend, is that it may be a mistake to offer only healthy or only indulgent breakfast options because the desire for each is nearly equal – 23% of US consumers want indulgent foods, while 22% want healthy options. Healthy breakfast items is a growing proposition, considering the plethora of yogurts, oatmeal, and smoothies offered on menus.
7. It’s safe to say that a fair amount of consideration has been given to better-for-you (BFY) innovation when kale is listed on fast food menus. Additions of Kale in soups, salads, wraps, and gourmet mexican foods are certainly increasing. Avocados are still trending, and when it comes right down to it, eggs, bacon, sausage, canadian bacon, and the like; it is very easy to create a 'breakfast sandwich' for the asking that meets the indulgent and healthy alike
8. Time taken eating, combined with the importance of eating breakfast impacts consumer preferences for highly nutritious breakfast foods. High protein and high fiber are some of the most important attributes consumers look for, in both foodservice and retail, and many realizing that you may emphasize protein and fiber content in products, others emphasize the natural qualities of the ingredients. Consumers are increasingly wary of anything artificial in the food they consume and buy accordingly. Brands are taking note and responding to consumer demand for foods that are less processed.
9. By way of taste, it is found that tast will trump health. Nearly one quarter of consumers eat frozen breakfast foods even though they seem unhealthy, while more broadly speaking, 51% of consumers agree taste is more important than health when eating snacks.
10. Cost - The cost of something is a key consideration when you consider expanding the breakfast menu. Half of consumers say that price is their leading concern when choosing restaurants to visit at breakfast. While breakfast is generally a lower-priced meal, if you compare it to lunch and dinner, these new items must be enticing enough to substantiate the extra cost of dining out. Novelty ingredients makes breakfast foods more exciting than the fare available at home, and for the college and young professional who has yet to learn their cooking skills; eating out is there favorite option. It’s also important to have a variety of menu items at different price points.
11. As consumers are operating on tighter budgets, breakfast service options can be positioned as a way to save money, especially when compared to general foodservice spending. This positioning is likely to resonate with the 23% of consumers who agree they eat breakfast at restaurants too often. Retail brands should focus on the cost savings for consumers when purchasing their products compared to similar products at foodservice. Things like eggs, meat, breads, and sweets are all easily made into delicious breakfast options and offer a resounding applause when they are a success.

So what's the verdict for you? If the answer is yes, you may want to consider some additional prep and cooking options that can easily include preparing new and exciting breakfast and dining options. New, and used restaurant equipment is always available here at Texas Restaurant Equipment. With weekly options, and thousands of pieces of equipment, it has never been so easy to make breakfast service options. If your budget won't support immediate cash options, then a conversation with our foodservice professionals here at Texas Restaurant Equipment is a must. Get on a regular updated equipment plan, redo your kitchen options, re-vamp your dining seating, smalls, and menus by planning ahead. Remember as foodservice professionals for over 35 years, let our qualified staff help keep you in the loop for 2016 trends.

Restaurant Equipment Types

Texas Restaurant Equipment in Houston iis committed to helping you our clients, have access to the best products and equipment available in the restaurant and food service industry. Texas Restaurant Equipment buys and sells all types of commercial food preparation, service and storage equipment to ensure that you have the opportunity to bid on the best quality items in refrigeration, furniture, cooking equipment, sanitation supplies, food preparation equipment and dining room essentials through our online auctions. If you are interested in making more purchases for your restaurant, cafe, school, institution, or facility; then you have come to the right place. Review just a few of the current categories in commercial foodservice equipment we make available for you to purchase through auctions every week.

 What do you think may impact your foodservice business this year? Texas Restaurant Equipment will help you plan ahead, select new equipment for your needs, and assist you in turning any challenge into a positive experience. What new services and food can you prepare for new community based offerings that will increase your top revenue growth taking the above What's Hot List into account?…

Call us here at Texas Restaurant Equipment, together we can find options to expand for the future…

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