Happy Hours Pay Off
Designated Drink Specials Boost Revenue In 2017
Do you currently have a bar that provides Happy Hour? If not you need to pay close attention right now. According to Restaurant Hospitality's Lisa Jennings, she's telling it all to those in foodservice who will listen. According to the most recent survey's in February; bar happy hours had a 33% higher transaction rate. 400 bars both with and without a happy hour were surveyed and who knew; they really do pay off.
POS provider Cake, found some additional takeaways:
- Bars with happy hours generate more revenue and more transactions than those without during the designated hours of the program. In fact, on average, bars with a happy-hour program saw an average increase in revenue of 26 percent during happy hour, and transactions up an average 24 percent, compared with non-happy-hour venues.
- Size doesn’t matter. Even smaller bars generated more revenue during happy hour than non-happy-hour bars that might typically outperform them. Cake said non-happy-hour bars that typically generated more overall revenue by about 10 percent were outperformed by their happy-hour-offering peers by more than 20 percent during those hours.
- With or without a happy hour, the peak time for both revenue and transactions is between 7 p.m. and 8 p.m. Bar operators should consider that fact when looking at staffing, Cake said. Or, perhaps happy hours should end earlier to capitalize on what is already a high traffic time.
That said, Texas Restaurant Equipment is here to tell you that you can purchase Bar Equipment, Bar Supplies, Speciality Drinkware items, and all the latest appetizer trays, servers, shot services, and state of the art beverage dispensors at any of our weekly auctions. Cocktails, shooters, jello shots, test tube drinks, mochi, frozen drinks, and just simple drinks like side cars and whiskey sours can be made current and have a draw during Happy Hours.
Designated drivers are encouraged, and special offers come with friends. It's never too late to set up a fabulous bar in that out of the way location in your dining facility where fun, friends, and tapas and appetizers with drinks can rule. Remember you have 365 days a year to plan ahead. Every day can be celebrated as a new event for your dining patrons.
How many of the above new food and beverage trends will be suitable for your establishment in 2017? Remember to consider supply chains for liquor, wines, drafts and craft beers. All your current equipment and smalls inventory may need to shift to a more competitive crowd for Happy Hour. Remember that Texas Restaurant Equipment will be standing by to assist you with all the equipment you are going to need. Bar options with service, plates, dinnerware, smalls, blenders, holding cabinets, all can produce storage in new cooler options, and barware for new services options like test tube shot glasses, well drink glasses or specialty Espresso Machines for the new products they use. The sky is the limit here at Texas Restaurant Equipment.
Texas Restaurant Equipment wants to provide equipment for all your restaurant equipment needs. We have facilities in Houston, Dallas and Irving, TX. For more information about upcoming sales please call 972-642-0513 (Dallas), 972-579-4612 (Irving) or 713-690-1231 (Houston).
Texas Restaurant Equipment provides services throughout the state of Texas, including Austin and San Antonio.
12922 Hempstead Hwy • Houston, Texas 77040 • 713-690-1231 and 2100 E Union Bower Road • Irving, Texas 75061 • 972-579-4612